Retail Technology for unlocking full sales potential

They research online before coming into the retail store

They use multiple channels

They care about brand values and want to have a personal connection

• Empowering staff with more information – shoppers have already researched before they come into the retail store, so once they enter, they are close to making their purchase. They often just need one more piece of information to finalise that decision. If retailers can use retail technology to give store staff in the aisles the information the customer needs, they have a higher chance of closing the sale. Equipping staff with mobile pos so they can answer questions and complete the checkout is a sound tactic with today’s savvy shoppers.

• Online/offline integration – shoppers want a seamless customer experience whatever channels they use. That means using retail technology to enable omnichannel transactions such as click and collect/buy online and pickup in store (BOPIS); buy online for kerbside pickup; buy online return in store (BORIS). Some shoppers want to buy in store and arrange delivery to their home, or they buy in store and add an upsell product online. The more ‘brick and click’ options you can offer and the more integrated they are, the more likely you are to capture a smart shopper.

• Using mobile devices to personalise experiences – shoppers are rarely too far from their mobile devices, and expect to use them to engage with their favourite brands. Retailers can send them personalised types of promotions based on retailer data from a loyalty program, or let them know about in-store specials when they are close to or in the retail store. Using retail technology to directly communicate a message that is just for them will engage the shoppers of today.