Walmart Launches Visual Search Tool TrendGetter

Walmart has launched a new visual search tool in the height of holiday shopping season, providing shoppers another option to discover products on Walmart.com.

Using image recognition technology, TrendGetter helps shoppers find items for sale through an image. Consumers can visit TrendGetter.com and take a picture of an item or upload it from their device.  TrendGetter then finds similar items at “great prices” on Walmart.com, according to a statement from the company.  

“Now, whenever you find a product you love, you can easily search for a similar item at Walmart’s everyday low prices and purchase as soon as inspiration strikes,” the retailer said.

TrendGetter uses Google’s Vision image recognition technology to help customers find products or products of a similar style or trend within Walmart’s vast catalog of items.The company facts state that Walmart will only use the photo shoppers upload to conduct the visual search of its product catalog, and once completed the photo will be deleted.