Getting your jewelry seen online — Sharon Z Jewelry

This summertime, I rejoice 9 decades of having a website of my pretty very own, for my jewelry. I had been promoting on Etsy, and also by means of exhibits, but in 2013 I lastly had a authentic live web site – exactly where you could shop and all the things.

I was so obsessed with acquiring anything right and best. Pondering that possessing the web page would carry fame and fortune (and largely fortune).

It felt so public to put myself out there, so seen. So uncovered. So several eyes on me. It was me, but on the World wide web. So numerous folks have been looking at me!

…or not

I’m not sure whether or not it was a reduction or an utter humiliation to uncover out that no one noticed when I introduced. Since I HADN’T Told THEM TO Notice.

Nobody was viewing my get the job done as intently as I was. I used to imagine that if I set up a internet site that I would be so embarrassed if there was a typo or a missing picture or a thing “wrong” with it.

Guaranteed, once in a while a friend would stage out what I experienced skipped. And absolutely sure, once in a while I’d have any individual asking for much more photos. But by and significant no person was preserving an eye on it like I was.

And also, if there was something mistaken or lacking? No one was telling me mainly because I hadn’t provided them a way to call me. *sigh* whoops.

Mistakes are for discovering

Why do I deliver this up? Mainly because one of my mental barriers to launching a web site was a dread of failure.

I assumed public embarrassment in advance.

Social media has led us into, um, exciting territory. It has amplified our wish for perfection and has skilled us to feel that what we do and what we make should be Instagram-ready, instantly well-liked and push sales overnight.

But what if what is preferred is an thought that you have been sitting on because you couldn’t see a way to make it look very good for the ‘grams?

What if an notion or a structure of yours needs time to breathe and wants time to obtain its ideal audience?

What if generating some thing great, completely on manufacturer and beautifully specific is not what the people today want?

When I understood that no 1 was seeing my website, I felt a form of liberty to experiment. A perception that I could consider and fail without having it wrecking me and my self-esteem.

Certainly, this is a pretty lengthy way of stating “dance like nobody’s watching” (just over in this article embracing my center-agedness) But hear me out – what if you made jewellery and developed your web site like no a person was viewing?

What threats would you take? What work would you make?

The liberty to experiment, to make mistakes, to take a look at out types and ideas gave me license to be me. To be the most Me that I could be on the internet and to do so without having fear of judgement. It was a bizarre type of community invisibility, like possessing a superpower.

To get a sense of how minimal persons are viewing, look at out my get in touch with web site. Did you detect the intentional typo? It is my very own individual Easter Egg and I love it, but barely anybody notices. It thrills me no stop when they do.

But would you have discovered if I hadn’t directed you to it? Had you noticed it before?

There is a different title for this

This plan of directing folks to recognize, this strategy that folks won’t discover except you explain to them to – it is named marketing and advertising. And as smaller craft-based mostly artists, we go out of our way to shun advertising and marketing, when it is what we will need the most.

The reality is that until you start promoting your web page and marketing your jewellery, not as quite a few eyes are on your function as you may possibly imagine. It will take quite a bit of work to put you out there. It can take pretty a little bit of get the job done to get men and women to know about your model.

So if you have a panic of staying observed or if you have a anxiety of public problems just relaxation certain barely anyone is noticing except if you notify them to. Feel no cost to make your issues, to exam and consider till you discover what you like.

And then help the people today to recognize you.

I imagine in you and in your vision.

This calendar year I taught workshops on e mail promoting and Website positioning tactics – want to be initially to know when those people workshops come around once more? Indicator up for my publication employing the variety below! I send a single electronic mail a week chock complete of valuable business enterprise and jewelry ideas. And if you really don’t love it, I make it effortless to unsubscribe at any time.

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