Day: January 2, 2024
Building a Customer Retention Strategy
Most CPG founders are so focused on acquiring new customers that they don’t spend enough time and energy retaining their existing ones. According to Neil Patel, “The probability of selling to an existing customer is 60-80%, while the probability of selling to a new prospect is 5-20%.” On top of this, customer acquisition costs for
How “Co-Opetition” Can Help Overcome the Obstacle of Retail Overstock
The retail industry has struggled to cope with the unprecedented changes in the last few years spurred by the pandemic, leading to a scarcity of goods and overstocking in many cases. Additionally, snarls in supply chains resulted in bulk purchases until inflation changed consumer shopping patterns. Failure to identify and forecast changes resulted in excess