I constantly listen to my marketing managers about the importance of video content for boutique and jewelry business owners, especially for our customers trying to grow a physical or online business.
Right now, video content is more important than ever, and you know it. Instagram is still an excellent opportunity to attract new customers and now with Instagram Reels.
What are Instagram Reels and why is it important for jewelry store owners?
Instagram Reels is a feature that allows users to create short format video content. It’s basically the Instagram version of TikTok.
You might be thinking, “That’s okay, Manuel, but I own a jewelry store. No way am I going to start learning fashion dances just to build my followers on Instagram”.
Don’t worry, I’m there with you!
You don’t need to learn the “Renegade” to create high-quality video content that attracts new users and increases awareness of your brand online.
In fact, Instagram Reels actually have great potential for jewelry store owners…
How can jewelry store owners use Instagram Reels?
- Videos can only last up to 60 seconds, so you really need to be creative in the way you use them.
- Even though they’re so short, Instagram Reels generally have a longer lifespan than posts and stories, and they get more participation on average than other forms of content.
- As with everything related to social media marketing, consistency is key. You should try to publish a Reel at least twice a week.
- Don’t let perfectionism stop you either. It’s more important to have fun and be authentic than creating the perfect video, so try to relax and get comfortable in front of the camera.
- However, there is still a big question to answer… What should your videos be about?
- The truth is that you can do Instagram Reels on your jewelry store, your collection process, your personal trip or practically anything you want.
Here are 16 Instagram REELS ideas for jewelry stores, just to get you started…
1. Share your collection selection process, your mood board
Do you know how exciting it is to start planning your collection? Share that excitement with your Instagram followers by creating a reel about it!
Or just show past collections or how there are pieces that are still in your inventory because they are simply a best seller. They may seem mundane and ordinary to you, but keep in mind that most people don’t know much about the creative process to find those pieces they love with you.
2. Share behind the camera by preparing commands or rearranging your display
People will feel more connected to your jewelry if they take a look at the process of creating your brand.
This content can be a particularly powerful marketing tool if you’re promoting limited edition collections.
Plus, it’s easy to shoot. Just do what you do regularly, but in front of a camera!
Tip: Time lapse Instagram Reels are a great way to capture the entire process behind the scenes of your jewelry store.
3. Make a 30-second video talking about specific materials
We, jeweler owners, are fortunate to work with some beautiful materials. The next time you receive your inventory from your top collection make a video of that.
Keep it short and tangy. Tell us why you put together that collection, the benefits of using those styles.
If you are working with semiprecious stones and there are certain pieces that you customize you can do so by talking about that particular piece by talking about the history of the stones, the meaning of the birthstone or the metaphysical properties, or anything that’s interesting.
4. Show your audience about your business
A great goal of using Instagram Reels as a business owner is to have new eyes on your brand.
You are the #1 expert in your own business. Do some quick Instagram Reels talking about your brand’s mission, values or anything else you have to share!
5. Introduce yourself
It may seem redundant to introduce yourself to people who already follow you, but it’s actually a great way for people to get to know you a little better.
If the viewer is already following you, it will be a good reminder of who you are and what you do. If not, it’s your chance to grab their attention and share your brand.
Tip: Use the Instagram Reels text feature to add more value to your videos.
6. Share your story
Everyone has a story to tell, and only you can tell yours.
Starting and managing your own jewelry brand is an amazing journey. Talk about how you started, what inspires you, and even some challenges you’ve overcome along the way.
Reels like these are where you can really let your authenticity shine as a jewelry business owner.
7. Present a piece and share how to style it
Presenting your jewelry pieces is the core of all Instagram marketing for small businesses. But Reels allows you to go a step further.
It shows how you can style that piece of jewelry, different ways of using it and even other pieces with which it combines. This is a great opportunity to promote outfits from your collection.
8. Answer a question they ask you all the time
Do you have a question that appears a lot in your DM?
Not all curious customers will make it to your website’s FAQ page. Instagram Reels, on the other hand, have the potential to reach a lot of people.
Share a question you often hear about your brand, jewelry or yourself and take 20-30 seconds to answer.
9. Share style tips and tricks
Instagram is a very visual platform, so take advantage of the medium as much as possible.
People who love jewelry tend to be very fashion conscious, and that includes jewelry store owners like us!
Create a reel to share your suggestions and tips on how to use the pieces, how to mix/layer jewelry or how to use your pieces in different styles.
Tip: it requires a little extra effort, but presenting several outfits on the same Instagram reel can make it more visually appealing to the viewer.
10. Share the advantages or testimonials of how it is to work in your jewelry
Even testimonials from your team, if you have them, are a vital part of what keeps your business going.
Introducing the people who work for you is a great way to express their gratitude and encourage a greater network connection on Instagram.
11. Introduce your customers
I think introducing your customers on social media is one of the best marketing ideas for jewelry store owners and Instagram Reels are no exception.
The main advantage of being a small business rather than a big business is that you can connect with your customers on a deeper level.
By introducing the people who buy you on your Instagram reels, you’ll foster a deeper sense of online community and show your audience that you really care about making them happy.
12. Announce an event or a sale
Sometimes you have to go back to basics.
When a big event or sale is coming, Instagram Reels can be another way for promotion.
Creating urgency is key to an effective promotion strategy, so be sure to emphasize limited deadlines and stocks to encourage people to come forward.
13. Share a video of unboxing
Unpacking new jewelry is a really exciting part of buying, especially when you do it online or to give away.
Using Reels from Instagram, you can tempt your audience by sharing an unpacking video. Record yours or share one of a customer, with their permission, of course.
14. Show your progress over the years.
No matter how long you have been in the jewelry industry, you have certainly progressed and grown as an entrepreneur.
Take some time to celebrate this! Show some examples of how your creative process has changed over the years.
Tip: The remix is a popular format for Instagram Reels.
15. Reuse existing video content
There’s no need to reinvent the Reel. 😉
Take content from a video you’ve already filmed and think of creative ways to edit it in 60 seconds or less for Instagram Reels.
Your presentation video, if you have one, would be a great example of video content that can be easily reused for multiple platforms.
16. Follow other jewelers for inspiration
See what other jewelry brands are doing on Instagram!
Obviously, I would never approve of content theft. That’s not what I mean. Following people in the industry or similar industries can be a great way to stay on top of trends and find inspiration for your next reel.
Tip: Start by following @nihao_jewelry on Instagram.
We always give tips to grow your jewelry, accessories and fashion business.
So what are you going to shoot first for Instagram Reels?
How else can Nihao Jewelry help you grow? Do you like our recommendations on “16 Instagram REELS ideas for jewelry stores”
Join Nihao Jewelry like thousands of store owners, e-commerce brands, wholesalers, jewelers and boutiques to increase your income.
If you have questions about the optimization of your shipment, write us a whatsapp.
Learn more by downloading our iOS or Android app and joining our Nihao Jewelry facebook group, where we have tons of training, information, and most importantly, connect you with other boutique and jewelry store owners! So you can do more in your business with Nihao Jewelry
Follow us on Instagram @nihao_jewelry!