July 20, 2024


Trailblazing shopping quality

Made in India: The Sartorialist’s portrait of a country’s unique style and beauty

Famed American photographer and blogger Scott Schuman journeyed to India many times to capture its wildly idiosyncratic styles; whether on the streets, in markets, on the cricket fields, or at residences in cities like Delhi, Jaipur and Mumbai.

Schuman’s affinity for his subjects is evident, and he celebrates people of all ages and from all walks of life, from ravers, transgender subjects, wrestlers, grandfathers, and fashionistas to children and labourers.

He also shines a light on the new India as much as on the time-honoured. The casually chic layering of textiles, the enduring prevalence of traditional attire, and India’s pure physical beauty all add up to a richly satisfying visual and cultural experience.

Based in New York City, Scott Schuman had worked in fashion marketing and branding. But in the early 2000s, he began casually photographing stylish people he encountered on the street and posting the images to a blog he called The Sartorialist.

He quickly garnered an avid following, and went on to shoot campaigns for high profile companies. Some of his work resides in permanent collections at the Victoria & Albert Museum and Tokyo Metropolitan Museum of Photography.

This book showcases all the unique qualities that have brought him worldwide renown.

You can purchase ‘The Sartorialist. India’ here

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