Is Jewelry and NFTS a Real Thing? – evermée

URecently, NFTs have been the protagonist of conversations. But what exactly is NFTs? If you’re new to the NFTs world, we got your back. In this article we’re going to cover the basics plus how NFTs are being introduced to the jewelry industry. 

What are NFTs? 

NFTs or non-fungible tokens are part of the Ethereum blockchain. Ethereum is a cryptocurrency like bitcoin, but its blockchain also supports these NFTs, which store extra information that makes them work differently from an ETH coin. Ok, now let’s try to make it more simple: NFTs can be anything digital. It’s mostly used in the art world, in which unique paintings, drawings, gifs, music are given a certain value, and then sold online as an NFT. We’ve seen how popular NFTs have been in the art world. Even tweets have been sold as NFTs! The founder of twitter sold one for just under $3 million. So… it was just a matter of time for this trend to begin making its way to other industries such as jewelry. 

• While creating the B2B model, it is recommended to study your current customers and why they are already loyal to see what you can offer as part of their subscription. 
• Benefits for signing up. What is the customer going to receive as they pay your subscription/membership? 
• Think of testing your model with current customers to see if their needs are met. 
• Take into account offering a no strings attached trial. Many companies give the opportunity of a free trial to their new/potential customers, as a way to start building trust. 

• Be creative! A customer wants to feel like you take care of their needs in a proactive and creative way.
• Benefits for signing up. What is the customer going to receive as they pay your subscription/membership? 
• Think of testing your model with current customers to see if their needs are met. 
• Take into account offering a no strings attached trial. Many companies give the opportunity of a free trial to their new/potential customers, as a way to start building trust. 

NFTs in Jewelry

We’re seeing NFTs specifically in the diamonds and luxury jewelry world. According to Vogue, Asprey, the British jeweler with a royal warrant, is planning to release NFTs. They will be sold as a digital physical pair, meaning the buyer acquires both the object and the digital NFT representation of the object.

One of the most important characteristics of the nature of NFTs is that it holds the authenticity of a product, documenting their ownership history and guaranteeing their authenticity. In this matter, Asprey said to Vogue:“NFTs are perfect for us, because they capture everything about the product, forever, when the information is part of a blockchain”.