Gold marketing deceptions and why transparency matters — Sharon Z Jewelry

Why the deception?

And why is a good silver necklace so inexpensive to start off with? And why are individuals on the hook to do the operate of identifying what this necklace is really designed of?

Aspect be aware – certainly I claimed it – silver jewellery should not be low cost either. Silver has all of the very same labor concerns that gold does and labor ought to be paid out relatively. Ok back again to gold.

I HAVE Almost nothing Against GOLD VERMEIL. Seriously. A thick layer of gold in excess of silver is a completely wonderful piece of jewellery to acquire. Same with gold fill and gold plate.

If your spending budget doesn’t have the room for reliable gold, and if you are inclined to do the repairs on plated jewelry (it demands occasional re-plating), then please invest in your spending budget – no judgements in this article. But if a buyer sees a listing like this and compares it to the very same necklace in sound gold, they will certainly get sticker shock, and believe that a jeweler is overcharging them. They are not.

Designers functioning in gold vermeil and gold fill shouldn’t be ashamed about the components they are doing work with – there is no motive not to be up entrance with buyers about what they sell. A lot of successful makes promote equally and Plainly State WHAT THE Jewellery IS Produced OF.

Really. Just be straightforward, be up entrance and I guarantee it will be fantastic.

Honesty in advertising and marketing is just one of the ideal ways to generate long lasting relationships with your buyers.

But advertising like the impression I posted earlier mentioned just results in more myths that require dispelling.

End rant.

Have questions about gold? write-up it in the comments down below!

This post initially appeared as a Twitter thread in this article