Designer handbags have lengthy been considered “the investment piece” for your closet. And although this idea might only be justification for dropping thousands of pounds on a purse, these luxurious pieces can be a prudent investment. As kinds circle again all-around and classic and resale marketplaces have taken off in new decades, trying to keep a several common designer baggage in your collection is not these kinds of a undesirable issue.
No a single is familiar with this extra than Kristen Donnell, who owns Keeks Designer Handbags, a luxurious designer handbag resale shop in Plano. Donnell suggests “pre-owned retail is in my blood.” When she was a toddler, her weekends were being used at a Garland flea current market the place her father, Mark Edward Kane, sold used CDs. She had a front row seat as he grew his business from the flea sector booth into CD Warehouse and released other concepts, like Motion picture Trading Company.
Seeking to cultivate one thing of her personal as an grownup, with a solution line that would attraction to women, Donnell made the decision to aim on purses. She launched her resale shop in 2010. “We deeply think that everybody deserves luxury, and [we] wanted to generate a enjoyable, additional attainable way to get it,” Donnell states.
And her financial investment in the label has paid out off. Donnell suggests a string of “little bets” due to the fact opening 12 years in the past has helped her increase Keeks (her nickname) into a 10,000-sq.-foot flagship store in Plano.
She initial commenced promoting pre-owned purses in a little Collin Creek Mall keep in 2010. At the time, she carried predominantly decreased-stop designers. But her prospects were drawn to her much more luxurious offerings. The very first purse she sold was the only Louis Vuitton Fast she had in-inventory. Donnell now sees that as a foreshadowing for her current wares.
“The business plodded along until eventually we determined to make a ‘little bet’ and invest in a sizeable sum of pre-owned Louis Vuitton to check out to offer,” Donnell says. “We were stunned when it flew off the shelves. That was when we figured out that bigger-finish luxurious was the way ahead.”
Donnell now sells luxe purses, shoes, and components. Her 4,000-hangbag inventory features parts from some of fashion’s most exclusive—and expensive—designers, like Hermes, Givenchy, Prada, Christian Louboutin, Louis Vuitton, natch, and far more, at a discounted rate.
That price reduction is, maybe, the most obvious advantage of buying applied items. But other, normally disregarded advantages incorporate sustainability—buying an previous bag retains it out of a landfill—and obtaining exceptional, discontinued merchandise, Donnell says.
“Another reward to obtaining resale is that we have hundreds of pieces that are no lengthier in creation,” Donnell suggests. “We just lately manufactured a customer so delighted simply because she experienced been dreaming about the discontinued Louis Vuitton Sully and we had it.”
Donnell often is effective to link prospects with a discontinued bag or accessory they’ve been coveting but cannot come across. Appropriate now, some of her best merchandise consist of a number of Chanel Grand Procuring Totes, which were discontinued in 2015. But her rarest items at this time in-inventory consist of an Hermes Kelly 35, an ostrich Prada Galleria, and a number of discontinued special-version Louis Vuitton prints.
Keeks’ business product operates on the idea of offering designer trend with no the designer perspective. Donnell wishes her buyers to have a particular working experience and not that Rather Lady Rodeo Drive second, where by they feel intimidated or are turned away, when buying at Keeks. Although the goods are technically 2nd-hand, Donnell wishes her customers to feel celebrated with the investment decision they are producing. As lots of purchases are accompanied by a big everyday living second or milestone, like graduations or birthdays, she commemorates designated acquire amounts with a bottle of champagne for prospects.
Although the bulk of Keeks’ business will come from in-retail outlet purchasing, Donnell observed a big turning stage in 2020. Like a lot of other retail brand names, Keeks enhanced its e-commerce and social media efforts for the duration of the pandemic. They worked really hard to improve the on-line purchasing working experience, Donnell claims. “Now I’d say we have a brick-and-click model.”
On the web purchases presently make up 33 per cent of her sales, Donnell states. She has consumers from all around the planet, and she’s even had out-of-towners stop by her Plano retail outlet in individual from as far absent as New York Town.
Donnell has major plans for the long term of Keeks Designer Purses, like a further major box area outdoors of Plano and aggressively increasing her luxury shoe and accent collections. But like her father’s ventures increasing up, her business is continue to a household affair. Both of those her dad and her spouse, Robert, work with Donnell at the store, which she suggests is the best portion.
“It isn’t generally quick, but at the close of the working day, doing work really hard for a common goal is generally really worth it,” Donnell suggests. “Together we have created a thing that we are unbelievably very pleased of and we have the very best team.”
And she will get to drool above beautiful designer baggage for a dwelling.