September 30, 2023


Trailblazing shopping quality

Burberry Q1 performance impacted by China lockdowns



15 July, 2022 | by Angela Beevers

Luxury manner manufacturer Burberry has elevated its 1st quarter similar retail store sales by just 1% soon after investing was impacted by Covid-19 lockdowns in mainland China.

When sales in the region have been excluded, there was an uplift 16%. In distinction, similar retail store profits in Burberry’s EMEIA area rose by 47%.

Jonathan Akeroyd, main govt of Burberry, stated: “Our general performance in the quarter continued to be impacted by lockdowns in mainland China but I was happy to see our more localised method drive recovery in EMEIA, where by shelling out by nearby customers was above pre-pandemic degrees.”

All through the 13-week interval ending 2 July, Burberry relished double-digit advancement in product sales of leather-based goods and outerwear exterior mainland China, with its Lola purse assortment remaining specifically well known. The rainwear and jacket groups also executed nicely.

Searching forward, Burberry claimed it is continuing to purpose for substantial-one digit revenue growth and 20% margins in the medium time period. It also discovered that its overall performance in mainland China has been encouraging considering that shops reopened in June.

Akeroyd extra: “Our target groups, leather-based items and outerwear continued to carry out very well outside of Mainland China and our programme of model activations boosted consumer engagement. Although the present macro-economic surroundings makes some around-term uncertainty, we are assured we can construct on our platform for progress.”

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