Apparel retailer Alquemie Group will launch a network of National Geographic apparel stores in Australia and New Zealand.
Managed by private-equity group Acta Capital, Alquemie Group last month acquired urban lifestyle apparel chain General Pants, at the time saying it was looking to add further brands to its stable which also includes Lego, Ginger & Smart, and SurfStitch.
Richard Facioni, founder and CEO of Acta Capital and executive chairman of Alquemie Group, described the partnership with US-headquartered National Geographic as a ‘landmark’ agreement that strengthens the company’s position as one of the largest retail operators in Australia.
“We intend to strategically grow its retail and consumer brands footprint, exploring relevant investment opportunities with leading local and global operators and exciting new goods across apparel, accessories and adventure travel.”
Kylie Watson-Wheeler, senior VP and MD for The Walt Disney Company in ANZ, said: “The extension of the National Geographic brand with new retail experiences brings our loyal and deeply engaged fans and consumers in Australia and New Zealand even closer to the science, adventure and exploration that National Geographic is world-renowned for.”
Meagan Sanders, VP & GM, consumer products at The Walt Disney Company Australia and New Zealand, said the collaboration will bring National Geographic-branded stores to local explorers and continue to expand across the Asia-Pacific region.
A dedicated e-commerce channel will also be created.